It's no secret that adidas and Nike compete year in, year out for poll position in the US market. With that said, adidas's Executive Board member for Global Brands, Eric Liedtke, recently revealed that the German sportswear giant hopes to topple its American counterpart in the near future by the means of superior design. In order to mount its challenge, adidas poached key players from Nike's senior design team and relocated its newly appointed Creative Director, Paul Gaudio, from Herzogenaurach,...
It's no secret that adidas and Nike compete year in, year out for poll position in the US market. With that said, adidas's Executive Board member for Global Brands, Eric Liedtke, recently revealed that the German sportswear giant hopes to topple its American counterpart in the near future by the means of superior design. In order to mount its challenge, adidas poached key players from Nike's senior design team and relocated its newly appointed Creative Director, Paul Gaudio, from Herzogenaurach,...
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